Business Development. The future creates new opportunities. But would you recognize them?
Account managers often concentrate on maintaining good relationships with their current contacts and accounts. Often their perspective is turnover driven. In fact what they are doing is working to achieve goals set in the past. That is fine – for the short and medium term. All it takes in one additional step to strengthen the foundation and secure the future.
After all, the long term requires greater effort. Product innovation and growing a new client base and markets call for time and specialist knowledge. This will secure continuity in the company’s results. The best conditions do not come about by coincidence – they are created.